Essential FREE Resource for Farmers, Market Managers, and
Local Producers
Marketing for Profit: Tools for Success Webinar Series
Registration Now Open!
The Farmers Market Federation of
NY and the NY Farm Viability Institute have partnered with USDA Northeast SARE
to present a series of webinars on marketing, “Marketing for Profits: Tools
for Success”. These webinars have been designed with the assistance of
regional and national marketing experts to provide critical marketing insights
for farmers and farm markets throughout the northeast. The webinars are free,
are approximately an hour and a half long, and easy to access with a basic
internet connection. This winter, 6 webinars will be held and interested
participants are encouraged to register TODAY for the webinars they think they
will attend.
The Marketing for Profit: Tools for Success webinar series will give
farmers the information and tools they need to excel at direct marketing their
farm products. It will also provide curriculum, presentations and handouts to
Cooperative Extension Educators and other farm service educators to help their
farmers master key marketing concepts that will bring greater success and more
profits to their farms than ever before.
As producers, farmers are
well-equipped with the knowledge to produce quality farm products. They
determine the best methods of farming, and the crop mix that will help them to
achieve their production goals and revenue requirements. They understand and
follow all statutory regulations impacting their operation, comply with labor
law and file mounds of paperwork. But when it comes to marketing, many
producers believe the Field of Dreams version of “Build it and they will
come.” Marketing is a concept that must be learned to achieve maximum
profits from chosen marketing channels, whether it is farmers markets, CSAs,
direct to restaurant sales, or another other venue.
Marketing encompasses a broad
array of efforts all aimed at identifying your market and customers, satisfying
your customers and maintaining your customers long term. It includes all
marketing channel selections and business decisions, what to grow or produce
and how it will be produced; ie conventional, organic, bio-dynamic or some
amalgam of these; how you choose to make products available, how product is
presented to the public, how you present your business, advertising and
promotions, signage, pricing strategy, and so on. Marketing is complex and is
often the most misunderstood and least successful part of many farm businesses.
The series will include coverage
of 5 categories of marketing concepts spanning three years: Self-Assessment,
Market Assessment, Customer Assessment, Communications Assessment and Business
Assessment. Each Assessment will be a series of 3 webinars. The winter season,
2012-13, will focus on Market Assessment and Customer Assessment. Learn how to
understand the current marketplace, understand your competition, find the right
fit for you and your products and build your marketing plan. In the Customer
Assessment series you will learn to identify your ideal customer and how to
attract them, understand customer service, gain knowledge of marketing tactics
to reach your ideal customers and use a SWOT analysis to understand trends that
can impact your business. These are just a sample of the skills and knowledge
to be gained through this season’s Marketing for Profit: Tools for Success
webinar series. Each webinar will be repeated twice to maximize opportunity to
participate.
Learning to Look Around, or
Getting Your Head in the Game!
Bob Buccieri, former President of
the Farmers Market Federation of NY
December 4, 10 am – 11:30am
December 5, 7pm – 8:30pm
How Smart ARE you, Really?
Warren Abbott, Abbott Farms,
Baldwinsville, NY
December 10, 10am – 11:30am
December 11, 6pm – 7:30pm
Building the Marketing Plan
Marty Broccoli, Ag Economic
Development Specialist, Cornell Cooperative Extension, Oneida County
January 8, 11am – 12:30pm
January 9, 6pm – 7:30pm
People Sure Are STRANGE! Coming
to Understand the Customer
Marty Butts, Small Potatoes
Marketing
January 15, 11am – 12:30pm
January 16, 6pm – 7:30pm
BOGOs, Bounce Backs and the
cost of freebies! Promoting the Product
Lindsay Ott Wilcox, Creative
Director, Clear Channels Radio, Syracuse
January 29, 11am – 12:30pm
January 30, 6pm – 7:30pm
Every Silver Lining has a
Cloud! Market Assessment & Analysis
Marty Butts, Small Potatoes
Marketing
February 12, 11am – 12:30pm
February 13, 6pm – 7:30pm
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