Growing More Dollars for Your Farm

Farming today encompasses more than growing and harvesting crops. For an increasing number of farm owners, it's also about cultivating urban visitors, schools and other groups wanting to experience the rural lifestyle. And often, they're willing to pay for these experiences.

Agritourism represents a growing trend, and an increasing number of farm owners are jumping on board. From pig races to corn mazes to hayrides, farmers are offering a myriad of opportunities for customers who come with cash or credit card in hand.

If you want to capitalize on the agritourism trend, consider some initial key steps:

-- Determine family commitment. Each family member needs to be part of a discussion about where you want to go with the business, which members want to work in the business, how to attain the necessary skills, and how much privacy you are willing to give up to make the business work.

-- Thoroughly evaluate your farm property and think through essential questions. What can be done with non-tillable land? Where would you locate the key elements of the agritourism business? What can be offered to urban visitors and groups to make them want to come and return?

-- Think about sales tools. First impressions go a long way in attracting customers. Property layout, scenic vistas and a rural farming ambiance add to visitors' experience. It doesn't require lot of money. You can use an attention-grabbing website with maps, list of activities offered and engaging photos.

-- Generate promotional ideas. Functional farm signs with the same look and theme should direct visitors to activities, buildings, food and fields. Signage on pickups and other vehicles promote your business wherever they're driven.

-- Join groups to facilitate your business. Successful agritourism operators get involved in local civic groups and state tourism organizations and develop partnerships with other local businesses and events.

(This Tip of the Week was brought to you by Delta Farm Press.)