Thursday, December 5, 2013

Online Marketing Course Offered Free

The University of Nebraska-Lincoln Extension Entrepreneurship program is offering a free marketing course online. The course is titled "MarketingAgriTourism Online" and is aimed at helping rural-based agriculture develop agritourism opportunities.

Marketing AgriTourism Online
* Customers looking for experiences
* Customers wanting to know where their food comes from
* People wanting to see AND participate in farm and ranch life

Rural-based agriculture is perfectly placed to fulfill these wants.  While those closer to an urban center and large populations allows for convenient and easy day trips, there are lots of examples of successful agritourism businesses being developed everywhere. With effective online marketing, there are no boundaries in being found or not having the perfect platform to tell their story.

I downloaded the course and it was so easy to do.  I just gave my name and email address and I was immediately let into the course.  The nice thing about this is you can select the course for the type of internet connection you have - fast speed or slow speed internet which is great for those of you who live in rural areas.

The course itself has embedded video interviews with agritourism farmers plus it leads you to videos on youtube that are truly applicable to direct marketing of agritourism enterprises.

Chapters include:
* Being Online
* Getting Found
* Customer Focus
* Telling Others
* References

The References Section leads you to links with great information such as selling the experience, branding, creating a great website, using social networking and more.

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