Tuesday, January 6, 2015

Marketing Your Products: Turning Samples into Sales

Providing product samples is a great way to help increase sales at your farmers’ market booth or farm stand.  However, it is also important to do it in a way that does not give away all your product (and therefore profits!) and that also will provide a safe product that meets regulatory requirements.

A webinar on Marketing Your Products: Turning Samples into Sales will be held January 20th at 11 am.  You will learn how to choose which products to sample, how to control costs in sampling, and generally how to make the most of sampling. Lorin Fahrmeier, with Fahrmeier Farms in Lexington MO, whose family sells a large amount of produce and other products through their farm stand and at farmers markets will provide insight from her extensive personal experience on how to turn sampling into sales. Londa Nwadike, MU Extension Food and Nutrition Specialist, will also present some practical ideas on how to do sampling safely and also meet regulatory requirements.  

To join the webinar:
Go to https://connect.extension.iastate.edu/womeninag about 10 minutes prior to the start time. Click on "Enter as a Guest" and type your name in the space provided, then click on "Enter Room." For best results, we suggest you use Firefox or Internet Explorer as your web browser. Prior to participating in this Adobe Connect event, please go to the following URL to confirm ability to log on to the Connect server:   www.extension.iastate.edu/testconnect

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